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RTD wins TMSA Compass Award of Merit
May 10, 2017
The Transportation Marketing & Sales Association (TMSA) announced the recipients of the 2017 TMSA Compass Awards Program on May 2, 2017. San Joaquin Regional Transit District (RTD) won an Award of Merit in the Ad Campaign Category for their television commercial, “The Places You Can Go on RTD!”
This awards program recognizes marketing and sales best practices by transportation and logistics companies that ultimately demonstrate effective execution and measurable business results.
“The Compass Awards Program plays an important role in raising the standard of marketing innovation and sales performance in the transportation and logistics industry,” said Elena Izakson, Vice President of Marketing for Hub Group and the 2017 chairperson of TMSA Recognition Committee. “This well-respected awards program recognizes the best and most relevant marketing and sales initiatives in our industry.”
The TV spot starred RTD employees including four Employees of the Year. The initial concept was written by RTD, and produced by Blare Media of Fresno, California. “We wanted to share the good news that RTD can take residents of San Joaquin County to the places they want to go, safely, swiftly, and economically.” said RTD Chief Executive Officer, Donna DeMartino, “The commercial features RTD’s zero-emission, all-electric buses made by Proterra. These buses will soon facilitate the launch of one of the first all-electric Bus Rapid Transit express routes in the nation. It was a lot of fun to record this ad with our wonderful RTD employees and show off some of the exciting Stockton landmarks that you can reach by bus. We are very grateful to TMSA for this recognition.”
San Joaquin Regional Transit District (RTD), is the regional transit provider for San Joaquim County. RTD’s mission is to provide a safe, reliable, and efficient transportation system for the region. RTD provides over 4 million trips annually. For more information visit sjrtd.com, follow RTD on Facebook and Twitter, or call (209) 943-1111.